category: identity, print and packaging design
dimensions: various
client: Toogood

Toogood is a clothing line created by designer Faye Toogood and her sister Erica.

The clothing celebrates the individual and the worker - graphically, this is reflected in the contrasts of the handwritten logotype and the industrial, machine-made typographic concept and aesthetic. The Toogood manifesto forms the foundations of its typographic identity; an endless, machine-line text set in monospace lettering which plays within a rigid grid. This snakes over tape, across leaflets, and throughout the seasons’ lookbooks.

Source: A Practice for Everyday Life