Tetsuya Goto

Mono No Aware

Mono no aware and wabi-sabi are somehow part of our mentality. But most people of my generation or younger generations have never really studied the meaning of them. We do understand that mono no aware is about ephemerality and that wabi-sabi is about the quality of imperfection, but when working as graphic designers, we don’t think too much about it. Tetsuya Goto

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