Transparency

Transparency and change are important notions for my work. As graphic designers, we have the responsibility to be truthful. Sometimes clients come to us with a heroic picture of themselves that they want us wrap a design around. We always try to analyze what is behind that desire and what a client’s real qualities are. We discuss these issues openly with our clients, because we believe that only transparency is viable in the long run.
Change is important to me because visual communication needs to be developed in Thailand. We have to enhance our visual tradition and communicative mindset by applying experiences and knowledge from the U.S. and Europe. Therefore, we always try to push boundaries in our work—we don’t go for the common, safe solution. Vorathit (Tap) Kruavanichkit